7
Creating a physical space for an intangible product
8
Gaining cred by using the ultimate expert
6
Inverting an icon to celebrate Women
0
Encouraging real smiles with digital content
7
Reviving a classic character in a contemporary way
5
Bringing a beacon of positivity to one gloomy place
5
Owning a cultural moment by listening to fans
5
Awarding couples $25K for their wedding or divorce
3
Empowering people to think when their heads are blocked
4
Setting new expectations in an expected field
5
Making a shareable food even more shareable
4
Talking with parents before they're parents
0
Experiential
0
energy