Hello, Energy.
I’m Jon Morgan. A creative leader.
And I’m excited.
About a new year. About fresh business opportunities.
About the return of Chris Beresford-Hill.
I’m enthusiastic about where BBDO is headed as a whole.
With my many years of expeience as a creative leader, I’d love to discuss how I can add value — making award-wining work that speaks to audiences and helps grow businesses.
Here are a few key things I bring:
Creative Leadership
⚡️ By helping establish a bespoke McDonald’s agency, as well as an internal ad agency for Allstate, my history of hiring, managing, and mentoring creative teams is something I take pride in.
⚡️ Beyond the office, I’ve mentored younger creatives through the
Chicago Portfolio School, OneShow Portfolio Nights, Art Directors Club, and more.
Industry Expertise
⚡️ My body of work includes projects that have been celebrated from a creative perspective, as well as their effectiveness.
⚡️ A wide swath of my experience echoes product types on Energy’s current roster — Tylenol, Zyrtec, Benadryl, Sudafed, Trident, Allstate, Direct Auto Insurance to name a few.
⚡️ Though well-versed in traditional media, my heart is called by fresh challenges brought by social media, activations, and PR/earned media.
small brand Curation
⚡️ While big brands are great, I’ve helped shepherd some smaller ones, growing their business while keeping their small-brand charm and appeal. Think: Mrs. Meyers Clean Day, Shout, and Splenda and others.
Deep Collaboration
⚡️ I work hand-in-hand with client marketing teams, integrated outside partners and creative teams to ensure that creative ideas resonate and reach audiences effectively.
⚡️ Helping create the agency inside Allstate has allowed me to dig in with client partners, understand their real goals and set expectations together, leading to clearer briefs and better work.