JetBlue: Flyer's Collection
Products made for those times when not flying JetBlue. view site >
2010 ANDY Awards: Elect The Jury
Ad community nominates, and votes on, first-ever crowd-sourced awards jury. view site >
Jon Morgan, copywriter
A New York City copywriter with a digital soul.
National Park Foundation/Benadryl: Outdoor Funraiser
Mother Nature holds webathon to encourage outdoor activity.
Nike Women: Rush Hour
96 time-tailored anti-excuses inspire the “Just Do It” attitude.
Campaign overview
Various site screen shots
Print “Some moments belong outdoors.”
SIte, pre-election
Knee Jockey
Campaign summary
Trident: Gum Selector Doodad
Fun module chooses gum (somewhat) based on user input.
Site displayed weather graphically, based on IP location
5:15 AM - Surprise the garbage men. And yourself.
6:00 AM - Getting up at 7 AM is easier when you’re out running at 6.
9:15 AM - “Stop” is a 4-letter word.
12:15 PM - Lunch in the park? Or lunch running around the park?
I’ve got more
Video. Banners. Print. Sites. I’ve got lots more. talk to me >
Math :30 TV
Print series
Site landing page pulled system time
High-engagement banner
Sudafed: Unblock Your Head
Atypical CPG campaign plays up how everything seems harder when sinuses are blocked.
MTV: Video Music Awards
Sweepstakes winner parties with South Beach elite.
Depth Goggles
Full Body Compression Suit
Campaign summary
Spike TV: Baby Onesies
Tiny touts for testosterone-fueled man channel.
Print “Join some of the hottest people in Miami.”
Yahoo!: Startwearingpurple.com
Veteran online brand pushes color, character.
Campaign overview
JetBlue: Table Tray Theater
Fun characters act out benefits of jetting.
The Jetting Game: Florida
Short Trip
Godiva: Decadence
An exercise in extreme indulgence.
Site
Grass Stains :30 TV
Zyrtec: Children’s Zyrtec
Allergy relief lets child get back to being neighborhood menace.
Wall :30 TV
Side by Side :15 TV
Kleenex: Hand towels launch
New paper product pushes cleanliness in the WC.
To communicate the product benefit, “liquid speed”, we created this fast-paced pinball game that made a big splash each time the ball hit an allergen bumper.
Zyrtec: Allergy Splashdown Pinball
Touchscreen game lets people get physical with brand.
