Allstate: Mayhem Mondays
Leaned into TikTok culture by stitching reactions from Mayhem into episodes of real life gone awry. The first got nearly 9 million organic views, while the series helped increase Allstate’s TikTok followers 170%.
McDonald’s: Advice from Grandma
Created first-in-category Facebook segmentation content series in which grandmas gave advice to users based on their interests — from mixed martial arts to gaming. A video completion rate of 314% means users found the content compelling.
Allstate: Mayhem Twitter
We used social listening and leaned into timely trends to remind people that Mayhem is everywhere around us. This act helped up the positive sentiment by 68%.
McDonald’s: Menu Hacks
Social listening told us people were already constructing their own food combinations, from chicken and waffles to Big Macs for breakfast. So we created our own content series to make things more legit.
Various: Influencer/creator content
During numerous projects, its right to lean on the cred of creators while still keeping things authentic with their own audiences while still telling brand stories.
AT&T: Believe Program
We honored local heroes in real stories to help reflect on how the AT&T brand was helping to uplift a community.
McDonald’s: Fun in the feed
We created thousands — literally thousands — of pieces of content as cultural commentary and campaign companions.
